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<channel>
	<title>Andrew Reyes</title>
	<link>https://andrewreyes.info</link>
	<description>Andrew Reyes</description>
	<pubDate>Fri, 01 Aug 2025 04:56:35 +0000</pubDate>
	<generator>https://andrewreyes.info</generator>
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	<item>
		<title>VUUM</title>
				
		<link>https://andrewreyes.info/VUUM</link>

		<pubDate>Fri, 01 Aug 2025 04:56:35 +0000</pubDate>

		<dc:creator>Andrew Reyes</dc:creator>

		<guid isPermaLink="true">https://andrewreyes.info/VUUM</guid>

		<description>
	VUUM
	
	


	
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&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8578ef9d433818679d74b6a76c8819811bbf8932b5d19485ab66a2c804455b13/VUUM-Portfolio-6.png" data-mid="236529110" border="0"  src="https://freight.cargo.site/w/1000/i/8578ef9d433818679d74b6a76c8819811bbf8932b5d19485ab66a2c804455b13/VUUM-Portfolio-6.png" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/af78c2a3781619758d9b0c089d8924f828b6a46091af010a77f9bc595ac8fc87/VUUM-Portfolio-8.png" data-mid="236529108" border="0"  src="https://freight.cargo.site/w/1000/i/af78c2a3781619758d9b0c089d8924f828b6a46091af010a77f9bc595ac8fc87/VUUM-Portfolio-8.png" /&#62;

	 ︎ Branding
 ︎ Packaging System
 ︎ Creative Direction︎ Digital and Social Launch
VUUM is the world’s first sparkling plant protein drink. I was brought in as Creative Director of this brand to take on a reformulation and rebranding.&#38;nbsp;
This packaging release was recently featured on The Dieline

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	<item>
		<title>Braindead</title>
				
		<link>https://andrewreyes.info/Braindead</link>

		<pubDate>Sun, 31 Mar 2024 23:34:22 +0000</pubDate>

		<dc:creator>Andrew Reyes</dc:creator>

		<guid isPermaLink="true">https://andrewreyes.info/Braindead</guid>

		<description>
	Braindead
	

	

	
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d1364bd154f905d3c032393fac262f6e5e90ebcf230318c7a0cf428b7f9f05db/Andrew-Portfolio1920x1200_0001s_0003_Screenshot-2024-02-02-at-11.35.46AM.jpg" data-mid="207970410" border="0"  src="https://freight.cargo.site/w/1000/i/d1364bd154f905d3c032393fac262f6e5e90ebcf230318c7a0cf428b7f9f05db/Andrew-Portfolio1920x1200_0001s_0003_Screenshot-2024-02-02-at-11.35.46AM.jpg" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/61c833ebaf32809fad501c070f44e9a9412a40a2a514e2cb1e3bd59aafd74800/1080-1920Portolfio-BD2.png" data-mid="238584316" border="0"  src="https://freight.cargo.site/w/1000/i/61c833ebaf32809fad501c070f44e9a9412a40a2a514e2cb1e3bd59aafd74800/1080-1920Portolfio-BD2.png" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bb458bfeb66f4d3fcb375bbeef4f409ea0f0a75a18f0ede05a4006fd2eef1d3f/1080-1920Portolfio-BD11.png" data-mid="238584410" border="0"  src="https://freight.cargo.site/w/1000/i/bb458bfeb66f4d3fcb375bbeef4f409ea0f0a75a18f0ede05a4006fd2eef1d3f/1080-1920Portolfio-BD11.png" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2144c43f4ff8b9ec875d36e8952e7f0e2254a6ed61af6fd2eeab7f5737d45f86/1080-1920Portolfio-BD3.png" data-mid="238584315" border="0"  src="https://freight.cargo.site/w/1000/i/2144c43f4ff8b9ec875d36e8952e7f0e2254a6ed61af6fd2eeab7f5737d45f86/1080-1920Portolfio-BD3.png" /&#62;
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&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/df9c246276eed0089829607629eb8420fbd55cf85f171fa9b9ad990a4bccebb0/Andrew-Portfolio1920x1200_0001s_0000_Brain-_Dead_x_Eternal_Sunshine_Of_The_Spotless_Mind_T-shirt_Black_Detail_opt.jpg" data-mid="207970408" border="0"  src="https://freight.cargo.site/w/1000/i/df9c246276eed0089829607629eb8420fbd55cf85f171fa9b9ad990a4bccebb0/Andrew-Portfolio1920x1200_0001s_0000_Brain-_Dead_x_Eternal_Sunshine_Of_The_Spotless_Mind_T-shirt_Black_Detail_opt.jpg" /&#62;

	
︎ Apparel Design
I am a continual collaborator with the lifestyle/ streetwear brand Braindead. I will continue to develop apparel graphics for their upcoming collections as well as quick strike collaboration projects.
</description>
		
	</item>
		
		
	<item>
		<title>Plant Power</title>
				
		<link>https://andrewreyes.info/Plant-Power</link>

		<pubDate>Tue, 12 Mar 2024 03:21:20 +0000</pubDate>

		<dc:creator>Andrew Reyes</dc:creator>

		<guid isPermaLink="true">https://andrewreyes.info/Plant-Power</guid>

		<description>
	Plant Power x Tim Robinson
	

	


	
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/043460764b44510805bc133c68e587823f97a98848ed5731f63dda9e662a44d2/Andrew-Portfolio1920x1200_0003s_0000_1080x1350-ConeyClub-D.jpg" data-mid="207969724" border="0"  src="https://freight.cargo.site/w/1000/i/043460764b44510805bc133c68e587823f97a98848ed5731f63dda9e662a44d2/Andrew-Portfolio1920x1200_0003s_0000_1080x1350-ConeyClub-D.jpg" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0fcdf1045c39e4bca51aee131e2369f615f773f9ecdc2fc67e7609fbb1bdf6d5/Andrew-Portfolio1920x1200_0003s_0001_1080x1350-ConeyClub-A.jpg" data-mid="207969723" border="0"  src="https://freight.cargo.site/w/1000/i/0fcdf1045c39e4bca51aee131e2369f615f773f9ecdc2fc67e7609fbb1bdf6d5/Andrew-Portfolio1920x1200_0003s_0001_1080x1350-ConeyClub-A.jpg" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/78f9b4bd5b7078caa8246ce579543dbaaad39661aa5ea5bebfc4d61a0825b017/Andrew-Portfolio1920x1200_0003s_0002_1080x1350-ConeyClub-C.jpg" data-mid="207969722" border="0"  src="https://freight.cargo.site/w/1000/i/78f9b4bd5b7078caa8246ce579543dbaaad39661aa5ea5bebfc4d61a0825b017/Andrew-Portfolio1920x1200_0003s_0002_1080x1350-ConeyClub-C.jpg" /&#62;
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︎ Art Direction︎ Marketing Collateral︎ Merch DesignFor the Plant Power and Tim Robinson Coney Dog collab, I was approached to create a look and feel for the campaign that was a reflection of Tim Robinson’s sense of humor as well as hometown pride for the Detroit Coney Dog.&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>EXPO at MCASD</title>
				
		<link>https://andrewreyes.info/EXPO-at-MCASD</link>

		<pubDate>Tue, 12 Mar 2024 03:21:19 +0000</pubDate>

		<dc:creator>Andrew Reyes</dc:creator>

		<guid isPermaLink="true">https://andrewreyes.info/EXPO-at-MCASD</guid>

		<description>
	EXPO at MCASD
	
	


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e51397cf37e80a3a55c9d8069a1f0b4aa147106e226635d807f26eae260f7f01/EXPO-PORTFOLIO_0003_Main-MCASD-Mark.jpg" data-mid="213388636" border="0"  src="https://freight.cargo.site/w/1000/i/e51397cf37e80a3a55c9d8069a1f0b4aa147106e226635d807f26eae260f7f01/EXPO-PORTFOLIO_0003_Main-MCASD-Mark.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6601794e80aca2a4fb623597ff12986f1c10e59f527ced6887fdac631e5711b/EXPO-PORTFOLIO_0004_6.9.24_EXPO-Design-Market_049.jpg" data-mid="213388642" border="0"  src="https://freight.cargo.site/w/1000/i/e6601794e80aca2a4fb623597ff12986f1c10e59f527ced6887fdac631e5711b/EXPO-PORTFOLIO_0004_6.9.24_EXPO-Design-Market_049.jpg" /&#62;


	 ︎ Branding
 ︎ Experiential Design
 ︎ Art Direction︎ Marketing Collateral

EXPO is a two-day event series at The Museum of Contemporary Art in San Diego built to showcase the best of Publishing, Design, Music, and Fashion within San Diego and its neighboring communities.

I worked alongside the MCASD team to curate vendors and create a branding system for it’s&#38;nbsp; inaugural event.&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Futurewise</title>
				
		<link>https://andrewreyes.info/Futurewise</link>

		<pubDate>Sat, 22 Jun 2024 04:02:01 +0000</pubDate>

		<dc:creator>Andrew Reyes</dc:creator>

		<guid isPermaLink="true">https://andrewreyes.info/Futurewise</guid>

		<description>
	Futurewise
	
	


	
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&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/84fafd647f3d54e29311a048d01241d4b0ad34101745b08fd2ff1dd69b71b5c1/Andrew-Portfolio1920x1200_0008s_0008_FW-Socials-AMRoutine-1350.jpg" data-mid="213388311" border="0"  src="https://freight.cargo.site/w/1000/i/84fafd647f3d54e29311a048d01241d4b0ad34101745b08fd2ff1dd69b71b5c1/Andrew-Portfolio1920x1200_0008s_0008_FW-Socials-AMRoutine-1350.jpg" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bdc2774d7b645e9d887abae6bd98cf770895aeb4c019df63ba055491626eb178/Andrew-Portfolio1920x1200_0008s_0007_FW-Socials-Website-copy.jpg" data-mid="213388312" border="0"  src="https://freight.cargo.site/w/1000/i/bdc2774d7b645e9d887abae6bd98cf770895aeb4c019df63ba055491626eb178/Andrew-Portfolio1920x1200_0008s_0007_FW-Socials-Website-copy.jpg" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e278480b295f883b85127dea0079290bfa5ecea9a9689807ee802481c7cbc991/Andrew-Portfolio1920x1200_0008s_0009_Layer-10.jpg" data-mid="213388310" border="0"  src="https://freight.cargo.site/w/1000/i/e278480b295f883b85127dea0079290bfa5ecea9a9689807ee802481c7cbc991/Andrew-Portfolio1920x1200_0008s_0009_Layer-10.jpg" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9c19aa738f081a316fedd3046f220369eb939496c692d55b4fdaba1baff00e6b/Andrew-Portfolio1920x1200_0008s_0010_FW-OOH-Website.jpg" data-mid="213388309" border="0"  src="https://freight.cargo.site/w/1000/i/9c19aa738f081a316fedd3046f220369eb939496c692d55b4fdaba1baff00e6b/Andrew-Portfolio1920x1200_0008s_0010_FW-OOH-Website.jpg" /&#62;
&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ebf5450d6d435b6493d820005c95eebf7af793734bea5e42c375782aae92ddda/Andrew-Portfolio1920x1200_0008s_0011_FW-Merch-Website.jpg" data-mid="213388308" border="0"  src="https://freight.cargo.site/w/1000/i/ebf5450d6d435b6493d820005c95eebf7af793734bea5e42c375782aae92ddda/Andrew-Portfolio1920x1200_0008s_0011_FW-Merch-Website.jpg" /&#62;

	 ︎ Branding
 ︎ Packaging System
 ︎ Art Direction︎ Digital and Social&#38;nbsp;

Futurewise is a skincare brand by the makers of Starface that features a three-part system that revolves around the process of Slugging. Slugging is a dermatologist-recommended practice that gives you healthy, hydrated skin.I worked in tandem with the team at Futurewise to design a complete&#38;nbsp; branding kit&#38;nbsp; as well as both primary and secondary packaging for the&#38;nbsp; three-part slugging system. I continued on to develop a full suite of marketing collateral that was both printed and digital.
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	<item>
		<title>Plant Power The Ribby</title>
				
		<link>https://andrewreyes.info/Plant-Power-The-Ribby</link>

		<pubDate>Sat, 22 Jun 2024 01:11:48 +0000</pubDate>

		<dc:creator>Andrew Reyes</dc:creator>

		<guid isPermaLink="true">https://andrewreyes.info/Plant-Power-The-Ribby</guid>

		<description>
	Plant Power - The Ribby
	
	


	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/60b37039fc1a1e3a4ad6a62644524f1474e7b4781080b1e09d7db7a2f2a3a119/PlantPower-Portfolio-1920-Logo.jpg" data-mid="213387208" border="0"  src="https://freight.cargo.site/w/1000/i/60b37039fc1a1e3a4ad6a62644524f1474e7b4781080b1e09d7db7a2f2a3a119/PlantPower-Portfolio-1920-Logo.jpg" /&#62;
&#60;img width="878" height="494" width_o="878" height_o="494" data-src="https://freight.cargo.site/t/original/i/f0be1841d26ce2064b542ffd2a3fb1da5c0cb34317879664c3c26e01f8ea1691/RibbyClip-1-2.gif" data-mid="213387289" border="0"  src="https://freight.cargo.site/w/878/i/f0be1841d26ce2064b542ffd2a3fb1da5c0cb34317879664c3c26e01f8ea1691/RibbyClip-1-2.gif" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6b22c6320801d5a5392ac7fdbbc4a7db4be9d74b4485a2a039b3a34df5177aee/PlantPower-Portfolio-1920-Clown.jpg" data-mid="213387207" border="0"  src="https://freight.cargo.site/w/1000/i/6b22c6320801d5a5392ac7fdbbc4a7db4be9d74b4485a2a039b3a34df5177aee/PlantPower-Portfolio-1920-Clown.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6ab9a35becce703f7fdc543214db87b087a4a2400dfc43b07f6309339b5b1cac/PlantPower-Portfolio-1920-Tray.jpg" data-mid="213387210" border="0"  src="https://freight.cargo.site/w/1000/i/6ab9a35becce703f7fdc543214db87b087a4a2400dfc43b07f6309339b5b1cac/PlantPower-Portfolio-1920-Tray.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a25bad5f031772f1f3ded7de9f143dc8c22a73b780efb9fc221cf389a61d9a9b/PlantPower-Portfolio-1920-Merch.jpg" data-mid="213387209" border="0"  src="https://freight.cargo.site/w/1000/i/a25bad5f031772f1f3ded7de9f143dc8c22a73b780efb9fc221cf389a61d9a9b/PlantPower-Portfolio-1920-Merch.jpg" /&#62;

	 ︎ Branding

 ︎ Art Direction︎ Video Production︎ Marketing Collateral
Plant Power’s most recent limited release is a ‘Rib’ cutlet, mixed with shredded jackfruit and smothered in BBQ sauce, topped with pickles , onions, and hugged by a toasted bun. I was tasked with bringing this release to life with branding, marketing collateral and art direction for the video promotion.
Watch The Full Video Here


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